Web marketing

Internet advertising

Key strategies for successful web marketing

Optimisation for a search service process means improving the quantity and quality of traffic from search engines to a single website via ‘natural’ (‘organic’ or ‘algorithmic’) search results. The sooner a website appears in search results, or the better its ranking, the greater the number of visitors will visit the website.

SEO can also target different types of searches, including image searches, local searches and vertical search engines according to type of industry. As part of an Internet marketing strategy, SEO monitors how search services operate and what things people are searching. Optimising a website primarily involves editing its content and HTML code in order to increase the relevance based on specific keywords and removing barriers to search engine indexing.

A lot of companies promise to position websites highly on Google in a short time for a small monthly fee. We are not one of them, because we know that the position on Google and other search engines can change daily and depends on numerous factors. What we can promise is that your website will be on the right path to becoming maximally optimised for your planned budget.

We often ask the question, how does a website reach the top listing on Google? There is no single answer. As we have said, it is a combination of different factors, namely:

  • Domain name
  • How long has your website been on the Internet
  • The technology used to build a website
  • Choice of hosting server
  • The use relevant meta tags, keywords, titles and meta descriptions
  • The amount of visitors to the website
  • The Google page rank
  • Quantity and quality of website content
  • Links to other people running from the site
  • How often is the website content updated
  • The amount of external and internal links and the way in which they are written
  • Other factors

We know how to put factors on the list the best way possible to achieve good SEO results.

Pay-Per-Click (PPC) campaigns

Pay per click (PPC) is an Internet advertising model used in search engine services, advertising networks, and content websites (such as blogs), where advertisers pay only when a user clicks on an ad that is redirected to the advertiser's website. Advertisers ordinarily offer keyword phrases relevant to their target market on search engine services. The ads can be shown when a user types a query containing the keyword that corresponds to the advertiser’s list of keywords or when viewing a website with relevant content. These ads are called sponsored links or sponsored ads and appear next to or above the ‘natural’ or ‘organic’ results on the search engine’s results page, or anywhere on a page containing content where the webmaster or blogger has chosen. Web pages with content do not usually use the offer mechanism but charge a fixed price for a click. Although there are many PPC providers, Google AdWords, Yahoo! Search Marketing, and Facebook have been the largest network operators since 2007.


E-mail campaigns

Did you know that the average person has heard about a product or seen it 7 times before deciding to purchase it? E-mail marketing enables you to send a whole range of messages to potential customers, and inform them of your products and services.
E-mail marketing is a form of direct marketing and uses electronic mail as a way to convey commercial or moneymaking messages. This form of marketing is used in the following cases:

  • Sending e-mails for the purpose of improve a relationship between a trader and current or previous customers and to stimulate customer loyalty and repeat business deals,
  • Sending e-mails for the purpose of acquiring new customers or convincing current customers to purchase something new,
  • Sending e-mails for the purpose of informing customers of new products and services.


Social media

Some companies have tremendous success in using social media for their online marketing campaigns. Some of them use social media as a primary marketing tool – this concept would have been impossible only a few years ago.
Reaching the target audience, increasing brand awareness and building customer loyalty, can now be achieved much more easily with targeted campaigns via social media. SEO and PPC campaigns are your essential marketing components, but social media will give you complete coverage.
Social media are essentially places where people can share their opinions, experiences, perspectives and perceptions with other people. This method of advertising is cost-effective. It attracts huge number of visitors to your website through its channels.
Moreover, this powerful marketing tool can be used to earn a profit in the long-term.
Want to know more? Contact us to find out how social media,  can keep your brand at the very top in a world that is rapidly evolving.

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Other services

All services in one place

We bring business success closer to you by committing to projects on the web.
We specialize in the following services: web design, internet marketing and web app development for companies of all sizes. Take a look at the list of services we are offering below:

Web design

Web design

Web design is the field of ​​our business, and all websites are designed in compliance with the latest Internet standards to make them visually appealing and simple to use for the end user.
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Responsive web design

Responsive web design

We are able to optimise your website for all available screen sizes and devices which will allow users to purchase and view content on any mobile platform via user friendly navigation.
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Web development

Web development

The development of web applications has always been the focus of our interest. We’re experienced in developing advanced web applications incorporating complex business logic that processes large quantities of data and...
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A company’s visual identity

A company’s visual identity

We help our clients launch their products and services through innovative and creative designs. We use the most advanced graphic designing techniques to achieve that.
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Writing texts for the website

Writing texts for the website

If you own a website, you surely know how important it is to have well-written texts that will attract the attention of visitors and keep them on your site. In addition, quality texts help the page rank on search...
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Creating a web banner

Creating a web banner

As a dynamic form of Internet advertising, banners have become a key part of advertising for all companies. We recognise the importance of banners for online advertising. By displaying a banner, your offer is clearly...
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Our portfolio

Recent web design showcases

We work closely with clients in an endeavour that every website meet their individual goals and requirements, and also strive to present the client’s unique personality and style through a web presence.
Take a look at our web design portfolio: