SEO can also target different types of searches, including image searches, local searches and vertical search engines according to type of industry. As part of an Internet marketing strategy, SEO monitors how search services operate and what things people are searching. Optimising a website primarily involves editing its content and HTML code in order to increase the relevance based on specific keywords and removing barriers to search engine indexing.
A lot of companies promise to position websites highly on Google in a short time for a small monthly fee. We are not one of them, because we know that the position on Google and other search engines can change daily and depends on numerous factors. What we can promise is that your website will be on the right path to becoming maximally optimised for your planned budget.
We often ask the question, how does a website reach the top listing on Google? There is no single answer. As we have said, it is a combination of different factors, namely:
- Domain name
- How long has your website been on the Internet
- The technology used to build a website
- Choice of hosting server
- The use relevant meta tags, keywords, titles and meta descriptions
- The amount of visitors to the website
- The Google page rank
- Quantity and quality of website content
- Links to other people running from the site
- How often is the website content updated
- The amount of external and internal links and the way in which they are written
- Other factors
We know how to put factors on the list the best way possible to achieve good SEO results.
Pay-Per-Click (PPC) campaigns
Pay per click (PPC) is an Internet advertising model used in search engine services, advertising networks, and content websites (such as blogs), where advertisers pay only when a user clicks on an ad that is redirected to the advertiser's website. Advertisers ordinarily offer keyword phrases relevant to their target market on search engine services. The ads can be shown when a user types a query containing the keyword that corresponds to the advertiser’s list of keywords or when viewing a website with relevant content. These ads are called sponsored links or sponsored ads and appear next to or above the ‘natural’ or ‘organic’ results on the search engine’s results page, or anywhere on a page containing content where the webmaster or blogger has chosen. Web pages with content do not usually use the offer mechanism but charge a fixed price for a click. Although there are many PPC providers, Google AdWords, Yahoo! Search Marketing, and Facebook have been the largest network operators since 2007.
Did you know that the average person has heard about a product or seen it 7 times before deciding to purchase it? E-mail marketing enables you to send a whole range of messages to potential customers, and inform them of your products and services.
E-mail marketing is a form of direct marketing and uses electronic mail as a way to convey commercial or moneymaking messages. This form of marketing is used in the following cases:
- Sending e-mails for the purpose of improve a relationship between a trader and current or previous customers and to stimulate customer loyalty and repeat business deals,
- Sending e-mails for the purpose of acquiring new customers or convincing current customers to purchase something new,
- Sending e-mails for the purpose of informing customers of new products and services.
Some companies have tremendous success in using social media for their online marketing campaigns. Some of them use social media as a primary marketing tool – this concept would have been impossible only a few years ago.
Reaching the target audience, increasing brand awareness and building customer loyalty, can now be achieved much more easily with targeted campaigns via social media. SEO and PPC campaigns are your essential marketing components, but social media will give you complete coverage.
Social media are essentially places where people can share their opinions, experiences, perspectives and perceptions with other people. This method of advertising is cost-effective. It attracts huge number of visitors to your website through its channels.
Moreover, this powerful marketing tool can be used to earn a profit in the long-term.
Want to know more? Contact us to find out how social media, can keep your brand at the very top in a world that is rapidly evolving.