One step ahead of the competition
In the time in which we live, companies that have professional and well-designed websites are always a step ahead of the competition. According to the most recent studies, an increasing number of people who search for a product or service, will first do so on the Internet, and only if not finding the sought information will they access other sources of information. The reason for this is certainly the quickened pace of modern life, and the all-encompassing Internet. The number of active online users who have the Internet at their fingertips is growing every day, thanks to advanced mobile phones, and cheaper connection prices.
For all these reasons, it has become necessary to have a well thought out and attractively designed website given that most potential customers will make decision on buying your product or service solely on the basis of their subjective impression acquired when viewing your website, and comparing your website with that of the competition.
In the realm of web design, there are six fundamental principles that we adhere to:
- Visual Hierarchy
- Responsive Design
When it comes to designing websites, simplicity is key. The focus is on user experience and ease of use. The goal is for the website to be easy to navigate and for the user to find the desired information quickly and easily. To achieve this, it is important to present only relevant information that is essential for the end user. This results in a more transparent website structure that is easy to use.
The following items contribute significantly to the simplicity of web design:
The choice of typography is crucial in creating a web design. It attracts attention and represents a visual interpretation of the brand. Our typography is legible and airy, and we use a maximum of three different fonts on one site.
The choice of colors in web design is most often based on the brand logo. In addition to the colors from the logo, we use a maximum of two colors that are complementary to the colors of the logo. Colors have a great power to convey messages and evoke emotional reactions. We use a maximum of five colors that are pleasant to look at and increase user engagement.
In addition to text, images, and illustrations play a major role in conveying the desired information. Text without images can be difficult for the end user to read. The images we use in web design are expressive and convey the spirit of the company. We always strive to use high-quality images to give the impression of professionalism and credibility to the website.
2. Visual Hierarchy
Visual hierarchy is a key element in creating an effective and intuitive web design. It allows visitors quick and easy access to what they are looking for. Visual hierarchy means organizing elements on a website so that visitors' eyes are naturally drawn to the most important parts of the website. Perceptual order is an important factor in how people perceive information. In order to improve the user experience, we want to lead visitors to complete the desired action, but in a way that is natural and pleasant. Using the position, color, and size of web design elements, we structure the design in such a way that the visitor will first draw attention to these elements. Our goal in web design is to connect visual hierarchy with functionality in order to achieve efficiency and ease of use. The aesthetics of a website are important, but without functionality, the effectiveness of the site is greatly reduced.
Clear and intuitive navigation is essential for successful web design. We strive to create a navigation structure that is easy to use, intuitive, and user-friendly. Considering the needs of users, we organize the content of the website into meaningful categories and subcategories that are visible in the main navigation. The navigation structure must be clear, transparent, and logical so that users can easily find the information they are looking for. In the case of more complex websites, we use additional tools such as a search engine or breadcrumb navigation. We try to avoid excessively deep navigation structures. In most cases, we limit the navigation structure to three levels.
We achieve website consistency by using the same design elements throughout the website, including fonts, colors, and graphic elements. The goal is to establish a clear visual hierarchy so that the more important elements are more prominent than the less important ones. Each similar element must have the same background and margins, for example, buttons and forms. The website design should be organized according to the Bootstrap grid concept and make sure that there are no deviations from that grid. We strive to make the website design dynamic while respecting the principles of consistency.
5. Responsive Design
Responsiveness is another important element of successful web design that aims to improve user experience. When designing a website, we use responsive concepts to ensure that the website displays properly on different devices (computers, laptops, tablets, and smartphones). It is important to note that we do not just want to display the website identically on all devices but to provide the best user experience adapted to each device. In addition to adaptability, we test the website's compatibility with different browsers, including Google Chrome, Safari, Opera, and Firefox.
As in any business, in web design, there are generally accepted conventions when creating a website. Many design elements have predefined positions on the website, and the visitor expects to find them exactly in these positions. For example:
- The position of the logo is in the upper left corner or in the central part of the website.
- The logo often serves as a link that takes the visitor back to the home page.
- The main menu is located at the top or left side of the website.
- Links for foreign languages and searches are usually located in the top right corner of the website.
- Breadcrumbs are usually located below the header.
- The content is positioned in the central part of the website in blocks.
- The footer of the website usually contains information about contacts, sitemaps, GDPR, newsletters, etc.
All our websites adhere to web design conventions.
What’s a good web design?
Before designing a website, guidelines should be submitted, your company’s logo or that of your product, including photographs. In case you do not have any of these, we will gladly assist you by providing advice or the actual implementation. Do not omit defining the dominant colours of your web. One of the more important factors for a good web design is defining the website structure (selection and arrangement of links, page functionality) which we will carry out in consent with you. We fine-tune the website design to your company’s visual identity. The ultimate goal of designing an appealing and professional website that, in terms of appearance and quality, is conceived as the means to address end users, and businesses.
The consequences of a bad web design
We recognise that a website can be the first point of contact with a potential client. A poor website will do more damage to your business than not having a website at all. If your website looks unprofessional and chaotic, a potential customer will assume that this is a reflection of your company. A well and professionally designed website with a clear and simple navigation will contribute to your company’s professionalism and its potential business while instilling in the customer confidence and trust. This can be a crucial factor as to why a customer has chosen your company instead of your competitor. Whether you want a static website, where the customer can find basic information about your company, or a dynamic website supported by a database, we will assist and advise you in creating your website from start to finish.
Clicking on the link, see our web design portfolio.